News from bRAMIDAN

Bramidan US Inc. welcomes the new CEO of Bramidan Group

OCTOBER 13 2021

On Novemer 15, 2021, Henrik Helsinghof will take over as the new CEO of Bramidan Group. He brings 15 years of national and international experience to Bramidan from Viking Life Saving Equipment, Esbjerg and Skiold Landmeco, Ølgod.

Bramidan Group Headquater in Denmark and new CEO Henrik Helsinghof

Solid experience with international companies

Henrik Helsinghof will take over as the new CEO of Bramidan Group on November 15, 2021. The 38-year-old new director is trained in sales and has solid experience with the development of B2B sales, including the development of international sales for products and customer-oriented solutions. He replaces Henrik Dueholm Madsen, who has chosen to resign after 17 years as CEO of Bramidan Group. At the same time, his resignation as shareholder will go in effect on October 31, 2021.

We are excited to welcome Henrik Helsinghof, who brings with him 15 years of national and international experience from Viking Life Saving Equipment A/S, Esbjerg and Skiold Landmeco A/S, Ølgod.

Our CEO focuses on Bramidan's ongoing development

About the election of Henrik Helsinghof, Chairman of the Board of Bramidan A/S, Kurt Bering Sørensen says:

”Bramidan has a solidly anchored and cohesive organization as well as a good foundation that will continue to make a decisive contribution to Bramidan's continuous development of product solutions and services to our customers.

At both Viking Life Saving Equipment A/S and Skiold Landmeco A/S, Henrik Helsinghof has proven his strengths as a leader in a changing time, when he has had to secure future companies and at the same time meet customers' high expectations of continuous development and stable operating conditions."

We welcome Henrik as our new global CEO, and look forward to a great working relationship.

— Kristian Buur, President, Bramidan US

Moving forward with continued respect for traditions and customer expectations

Henrik Helsinghof joins at a time when Bramidan's international competitiveness has contributed to a strong market position in a highly competitive market. The competition for more comprehensive waste solutions has never been tougher. That is why Henrik is the right person to follow Henrik Dueholm Madsen in continuing the balancing act of ensuring renewal while respecting traditions and customer expectations.

Henrik Helsinghof says about his new position:

”It is with excitement, joy and humility that I have accepted the offer to lead Bramidan, which today is among the leading producers in its niche. From my knowledge of Bramidan, I know that the success so far stems from the efforts that Bramidan’s many employees make every day. I look forward to bringing everything I can and everything I stand for into play for Bramidan, the staff and the many international clients."